Summary
Directors would have to maintain active presence in an internal Facebook—accessible by and responding to everyone. People would know where their leaders are and what are their 'status', always
Moonshots
Problem
Head of Functions or the most senior leaders are not always accessbile in real time. Employees often need to get their reflections on a more direct and personal level
Solution
- An internal 'Facebook' or teambook where Directors would be personally responding to employees' queries or comments
- Train employees on adequately availing this opportunity—how this might be efficiently and effectively utilized, not making it counterproductive
Practical Impact
- A more transparent culture
- Increased moral
- Ability to draw immediate attention to critical situation/project
First Steps
- Preparing communication guidelines to enable this
- Developing an internal Facebook-like tool
Credits
Mohammad Oli Ahad
July 17, 2011 at 10:20am
Like it! My worry however is that experience with other technologies suggest that simply emphasising the technology often leads to dysfunctional behaviours. Much better to emphasise the outcomes eg openness and transparency, and let individuals decide whether an internal social network is the right tool or not. Also wouldn't it be better to give more emphasis to people using social networks through progression and promotion, which over time would result in more leaders using these networks, rather than relying on existing leaders to change their behaviours?
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